One of the most interesting sidebar ads I've ever seen on Facebook popped up just the other day for NurtureDonors.com , a recent arrival to the UK which recruits egg donors and pairs them up with couples in need of fertility treatments. After a lot of reading (it's exam season- I have a lot of procrastination to do) I'm seriously considering egg donation, and my conviction that this is a good idea is emphasised by the fact that the website annoys me so very much. It's clear Nurture Donors want young hip fertile gals just like myself both by their advertising strategy via social media and the fact that they insist on referring to their donors as 'gals'. A couple of times, they even call me 'girlfriend'. They over-use exclamation marks and they misuse apostrophes and hyphens and when sentences like this pop up my pedantic grammarian nerves are really close to breaking point- "A gals BF is often her Mom - if you are going to disclose