Jenni Ajderian

Dear Hallmark : We're all very impressed by what you've done with St Valentine's day. No, really- the appropriation of the death-date of a Roman heretic who went ahead and practiced illegal marriage ceremonies and its transformation into one of the biggest gift-giving events of the year ? Seriously, bravo. Aside from the chocolates, the cards, the squishy teddy bears and the extortionate romantic holidays, you've also spawned an entirely new way to feel bad about oneself, a season around which Hollywood can organise its mushiest films, and an anti-movement just as strong as its lovey-dovey counterpart. So why did you stop there ? No sir I ain't fakin' / When I say I don't eat bacon There are plenty of other Saints in the Roman Catholic calendar just begging to be used for money-making ends, and a lot of them are better documented than St Valentine. These lesser-known saints come prepared with their own celebration day, traditions and a pre-defi

           A recent article in the Guardian's Student section offers a veritable cornucopia of advice on how to water down a social networking profile in order to score in the job market. But if we're talking about a candidate's Facebook, and Googlability, we need to look at what else is out there. Issues of privacy and the multiple personalities of an internet-user make this kind of character research nigh on impossible and, ultimately, useless.      The original article, written by 'digital expert' Bernadette John, presents a pretty naive view of what employers want. We are told to 'play nicely, and never talk negatively about anyone online', and to 'never use social media when you are angry, tired, drunk or under the influence of anything else.' By all means I agree that you shouldn't use social media as a platform from which to hurl abuse at your ex or announce all the illegal substances in which you've partaken, b ut it's not a ca