A recent article in the Guardian's Student section offers a veritable cornucopia of advice on how to water down a social networking profile in order to score in the job market. But if we're talking about a candidate's Facebook, and Googlability, we need to look at what else is out there. Issues of privacy and the multiple personalities of an internet-user make this kind of character research nigh on impossible and, ultimately, useless. The original article, written by 'digital expert' Bernadette John, presents a pretty naive view of what employers want. We are told to 'play nicely, and never talk negatively about anyone online', and to 'never use social media when you are angry, tired, drunk or under the influence of anything else.' By all means I agree that you shouldn't use social media as a platform from which to hurl abuse at your ex or announce all the illegal substances in which you've partaken, b ut it's not a ca...